I’ve spent the last eight years entrenched in the world of online business. I was hand-picked by Russell Brunson to coach in his elite mastermind, Two Comma Club X, and was promoted to Director of Coaching within a year, where I led a team of 12 and helped grow the program by over 100%.

Later, as Director of Client Success at Traffic and Funnels, my leadership led the company to the highest level of client success in my first quarter by reducing refund requests to their lowest numbers in company history and by completely eliminating disputes (a first time in company history).

Throughout my career I have consulted for thousands of entrepreneurs inside their business back end – websites, sales funnels, marketing, SOPs, tech systems, client success – and I’ve seen a thing or two. Or 52.

There are two places where things generally go sideways in business: Marketing or Operations (sometimes both).

At the core these departments go together like peanut butter and jelly. Macaroni and cheese. Sonny and Cher. Sales and fulfillment.

Pulling them apart and operating in one lane or another just isn’t in my DNA. Which makes me a little bit of a unicorn.

My creative right-brain sees design, strategy, incentives and campaigns. My logical left-brain lives to break those big hairy scary goals down into bite-sized tasks, step-by-step how-to’s and bullet points for easy hiring, onboarding, and both people and project management.